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Signature Shampoo

$29.00

  |  8 fl oz

It’s time to bid adieu to all those other shampoos. Whether you need hydration, body, or radiant color, you’re looking at your all-encompassing solution to hair perfection.

BE CHIC™ Shampoo transforms your daily routine into a meaningful ritual. Our elevated recipe of natural aminos purifies every strand, while nurturing safflower increases your hair’s ability to retain moisture and protects from free radicals. An infusion of silky marshmallow creates our finishing touch: as a ceramide precursor, marshmallow extract hydrates your scalp and keeps your hair silky from roots to ends.

Our ingredients are nature-born and bred to overcome fatigue and groom you for greatness. They’re perfect for everyday use and essential for that healthy hair glow—so you can be you, be chic.

Vegan, gluten-free, non-toxic, paraben-free, sulfate free. Good for the earth, good for you.

Key Ingredients

MARSHMALLOW ROOT

Rather than roasting to soft, gold perfection, our Marshmallow root extract acts as a ceramide precursor, forming a barrier layer that locks in hydration and keeps your hair silky from roots to ends.

ALOE VERA

Already well-known for its healing properties, the hydration-packed aloe leaf soothes and smooths lackluster locks, restoring the essential moisture balance of your hair. It’s all about balance.

HYDROLYZED QUINOA

Superfoods are for your hair, not just your diet. Hydrolyzed quinoa has been used for centuries to revitalize and repair hair strands from the inside out, proving once and for all that sometimes, nature knows best.

Related Products

SIGNATURE CONDITIONER

HYDRATING HAIR MASQUE

Ingredients

Already well-known for its healing properties, the hydration-packed aloe leaf soothes and smooths lackluster locks, restoring the essential moisture balance of your hair. It’s all about balance.

Rather than roasting to soft, gold perfection, our Marshmallow root extract acts as a ceramide precursor, forming a barrier layer that locks in hydration and keeps your hair silky from roots to ends.

Extracted from the seeds of the Meadowfoam flower, this lightweight oil contains a wealth of antioxidants and fatty acids that encourage luster, moisture retention and frizz control. In other words, welcome to shiny, healthy hair.

Pressed from the seeds of a close Sunflower relative, Safflower Oil packs a pretty punch of Oleic and Linoleic acids that promote your hair’s ability to retain moisture, add radiance, and protect from free radicals.

Superfoods are for your hair, not just your diet. Hydrolyzed quinoa has been used for centuries to revitalize and repair hair strands from the inside out, proving once and for all that sometimes, nature knows best.

All Ingredients: Aqua, Laurel Glucoside (and) Sodium Lauroyl Sarcosinate (and) Disodium Cocoamphodiacetate (and) Sodium Lauroyl Lactylate, Cocamidopropyl Betaine, Sodium Cocoyl Glycinate, Aqua (and) Glycol Distearate (and) Sodium Hydroxypropylphosphate Decylglucoside Crosspolymer (and) Cocamidopropyl Betaine (and) Sodium Stearoyl Lactylate, Aloe Barbadensis leaf juice, Butylene Glycol (and) Aqua (and) Althaea Officinalis (Marshmallow) Root Extract, Glycerin, Phenoxyethanol (and) Caprylyl Glycol, Panthenol, Limnanthes Alba (Meadowfoam) Seed Oil, Carthamus Tinctorus (Safflower) seed oil, Sorbeth 230 Tetraoleate (and) Decyl Glucoside (and) Sorbitan Laureate, Sodium Phytate (and) Aqua (and) Alcohol, Hydrolyzed Quinoa, Fragrance