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Hydrating Hair Masque

$49.00

  |  8 fl oz

It’s high time you added a dose of undeniable decadence to your hair care habits.

A cocktail of luxurious shea butter, keratin, avocado, coconut oil, quinoa, and marshmallow unites the essential nutrients in your hair while strengthening, sealing, and revitalizing, strand-by-strand. The Be Chic masque is a fortifying elixir that brings your locks—and your life—back to beautiful. Raise a glass and let your hair drink up.

This is the most indulgent step in our plant-based haircare trio, because you should treat your hair like cashmere: wash gently, condition supremely, and impeccably treasure.

In other words: be you, be chic—always.

Gluten-free, non-toxic, paraben-free, sulfate free and infused with strengthening keratin. Good for the earth, good for you.

Key Ingredients

COCONUT OIL

The fatty acids and rich vitamins found in coconut oil protect and moisturize hair during the cleansing ritual. Coconut binds to hair proteins and helps remove dirt and excess oils—without stealing your hair’s natural beauty.

SHEA BUTTER

Shea butter is a superfood cocktail of vitamins A, E and F that naturally protects your hair, smoothing frizz and locking in hydration. It also shields your locks from harmful UV rays and stimulates collagen production to help you achieve that healthy hair glow.

AVOCADO

Not only good on toast, Avocado is full of vitamin E that helps revive heat-damaged or stressed-out hair. It adds moisture without weight, soothes split ends and soaks into hair cuticles to forge the strong, luscious locks of your dreams. 

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Ingredients

Not only good on toast, Avocado is full of vitamin E that helps revive heat-damaged or stressed-out hair. It adds moisture without weight, soothes split ends and soaks into hair cuticles to forge the strong, luscious locks of your dreams.

The fatty acids and rich vitamins found in coconut oil protect and moisturize hair during the cleansing ritual. Coconut binds to hair proteins and helps remove dirt and excess oils—without stealing your hair’s natural beauty.

This powerhouse protein reconstructs and transforms damaged locks into strong, healthy hair. By fortifying the natural hair structure, keratin also dramatically improves hydration and elasticity, protecting against future damage and restoring shine, baby, shine.

Rather than roasting to soft, gold perfection, our Marshmallow root extract acts as a ceramide precursor, forming a barrier layer that locks in hydration and keeps your hair silky from roots to ends.

A rich mix of fatty acids and antioxidants, Oryza Sativa is extracted from natural brown rice and offers intense UV protection along with soothing moisture and intense conditioning. It’s key for sleek, silky hair.

Superfoods are for your hair, not just your diet. Hydrolyzed quinoa has been used for centuries to revitalize and repair hair strands from the inside out, proving once and for all that sometimes, nature knows best.

Shea butter is a superfood cocktail of vitamins A, E and F that naturally protects your hair, smoothing frizz and locking in hydration. It also shields your locks from harmful UV rays and stimulates collagen production to help you achieve that healthy hair glow.

All Ingredients:

Aqua, Behentrimonium Chloride, Behentrimonium Methoosulfate (and) Cetearyl Alcohol, Butylene Glycol (and) Aqua (and) Althaea Officinalis (Marshmallow) Root Extract, Cetyl Alcohol, Cetearyl Alcohol, Cetrimonium Cloride, Dimethicone, Hydrolyzed Quinoa, Phenoxyethanol (and) Caprylyl Glycol, Panthenol, HydroxyPropyl Guar, Amodimethicone, Limnanthes Alba (Meadowfoam) Seed Oil, Citric Acid, Aloe Barbadensis leaf juice, Fragrance