Hydrating Hair Masque



It’s high time you added a dose of undeniable decadence to your hair care habits.

A cocktail of luxurious shea butter, keratin, avocado, coconut oil, quinoa, and marshmallow unites the essential nutrients in your hair while strengthening, sealing, and revitalizing, strand-by-strand. The Be Chic masque is a fortifying elixir that brings your locks—and your life—back to beautiful. Raise a glass and let your hair drink up.

This is the most indulgent step in our plant-based haircare trio, because you should treat your hair like cashmere: wash gently, condition supremely, and impeccably treasure.

In other words: be you, be chic—always.

Gluten-free, non-toxic, paraben-free, sulfate free and infused with strengthening keratin. Good for the earth, good for you.


Hair Type

Long or short, straight or curly, no matter your type, your locks will love the BE CHIC™ collection.

Key Ingredients

One of our best kept secrets to the BE CHIC™ collection is no secret at all, treat your hair with these natural ingredients.


The fatty acids and rich vitamins found in coconut oil protect and moisturize hair during the cleansing ritual. Coconut binds to hair proteins and helps remove dirt and excess oils – without stealing your hair’s natural beauty.


Shea butter is a superfood cocktail of vitamins A, E and F that naturally protects your hair, smoothing frizz and locking in hydration. It also shields your locks from harmful UV rays and stimulates collagen production to help you achieve that healthy hair glow.


Not only good on toast, avocado is full of vitamin E that helps revive heat-damaged or stressed-out hair. It adds moisture without weight, soothes split ends and soaks into hair cuticles to forge the strong, luscious locks of your dreams.

Related Products

Shop the rest of the BE CHIC™ collection.



8 fl oz | 237 mL




8 fl oz | 237 mL



Already well-known for its healing properties, the hydration-packed aloe leaf soothes and smooths lackluster locks, restoring the essential moisture balance of your hair. It’s all about balance.

Rather than roasting to soft, gold perfection, our Marshmallow root extract acts as a ceramide precursor, forming a barrier layer that locks in hydration and keeps your hair silky from roots to ends.

Extracted from the seeds of the Meadowfoam flower, this lightweight oil contains a wealth of antioxidants and fatty acids that encourage luster, moisture retention and frizz control. In other words, welcome to shiny, healthy hair.

Pressed from the seeds of a close Sunflower relative, Safflower Oil packs a pretty punch of Oleic and Linoleic acids that promote your hair’s ability to retain moisture, add radiance, and protect from free radicals.

Superfoods are for your hair, not just your diet. Hydrolyzed quinoa has been used for centuries to revitalize and repair hair strands from the inside out, proving once and for all that sometimes, nature knows best.

All Ingredients: Aqua, Cocamidopropyl Betaine, Lauryl Glucoside, Decyl Glucoside, Coco Glucoside, Sodium Cocoamphoacetate, Glycol Distearate (and) Laureth 4 (and) Cocamidopropyl Betaine, SALVIA SCLAREA (CLARY SAGE) OIL (and) LAVANDULA ANGUSTIFOLIA (LAVENDER) OIL Fragrance, Aloe Barbadensis leaf juice, Phenethyl Alcohol (and) Pentylene Glycol (and) Propanediol, Sorbeth-230 Tetraoleate (and) Decyl Glucoside (and) Sorbitan Laurate, Glycerin, Panthenol, Limnanthes Alba (Meadowfoam) Seed Oil, Carthamus Tinctorus (Safflower) seed oil, Hydrolyzed Quinoa, Butylene Glycol (and) Aqua (and) Althaea Officinalis (Marshmallow) Root Extract, Cannabis Sativa (Hemp) Seed Oil, Sodium Gluconate, Xanthan Gum