Exceptionally healthy hair is our end game, and we always felt something was missing in the haircare industry—a different shampoo for every hair type, a new conditioner for every concern. We’re tired of the clutter, and we believe it shouldn’t take an army to protect and perfect your hair.
We poured intense personal attention into our formulas, and we’re proud to deliver plant-based perfection that brings out the natural beauty of your hair.
Elevated rituals, flawless results—because it’s always a good day to BE CHIC™.
BE CHIC™ has been three years in the making to formulate a collection of innovative, plant-based products that restore health and revive vibrancy. Infused with powerful plant-based ingredients, our products make an immediate difference in hair quality but also work from the inside out to restore long-term health to your stressed-out locks.
Our ingredients are harvested from the earth and expertly crafted by our hair science partners in Paris to harness your hair’s natural beauty.
We’ve enlisted essential superfoods like panthenol, keratin, coconut oil, aloe, marshmallow, quinoa and more to give you a shampoo, conditioner and masque trio that work together with the natural enzymes in your hair to heal, restore, fortify and transform—so you can be you, BE CHIC™.
Our founder and master stylist, Becker Chicaiza, began crafting his revolutionary haircare line in 2016. After nearly three decades in the global hair industry, he’s been constantly frustrated with the lack of well-rounded products. One shampoo to volumize, another to smooth, another for shine—some worked, others didn’t, but Becker knew there had to be a better solution.
Hoping to make a positive impact through transformative luxury haircare, Becker drew upon his style experiences and global expertise to create BE CHIC™: an incredibly effective, plant-based haircare collection that delivers all-around exceptional hair without chemical compromises.